Good branding is about how ideas & concepts become tangible & create a consistent, unique, & IMPACTFUL experience.

There are 3 components to keep your business anchored, from floating adrift amid sudden change and uncertainty. The first is Identity.

The personal mantra turned strategic thinking model, navigating business Ships. How Identity, Vision & Shipmates keep companies anchored.

This is a short story about how my journals written from behind prison bars taught me about the business of inspiration.